Livespins links with iSoftBet to take engagement to ‘next level’

Livespins has formed an alliance with iSoftBet in an agreement that will see the developer’s content become available to its studio partners.

Casino content provider Livespins has formed an alliance with iSoftBet in an agreement that will see the developer’s suite of content become available to its studio partners with viewers able to bet behind them.

Under the terms of the partnership, Livespins’ expanding group of streamers will begin using the studio’s content for their streams, including titles such as Gold Digger, Majestic Megaways and Crabbin’ Crazy Hold&Win.

“We want to provide our streamers with access to the best online slots in the market and the addition of iSoftBet to our portfolio of developer partners allows us to do just that,” commented Michael Pedersen, CCO at Livespins.

“We believe we have created an entirely new way for players to experience online casino but this is an experience that requires games that not only keep our streamers entertained but viewers and players also and iSoftBet certainly delivers in that regard.

“We are thrilled to be working with iSoftBet and look forward to adding even more providers to our list of partners over the coming weeks and months.”

Moreover, with players able to join in by betting behind the streamer using Livespins’ platform, viewer engagement and interaction is said to be taken “to the next level”. 

This is done with the creation of a group bet and a shared experience on the same spin, with the player able to choose the bet amount and number of spins they prefer. Additionally, players can also communicate with the streamer and with each other throughout the stream, with the ability to add reactions too.

Federica Faggiano, CCO at iSoftBet, added: “We believe this partnership will grow the iSoftbet brand strength and widen the opportunities to reach multiple players in specific markets and onto specific operators. 

“It would be the first project of this kind for us, so we’re happy to have chosen a strong partner as Livespins to start this new journey together.”