OneTouch has partnered with a Japan-based studio to launch 12 of its “premium localised” casino games in the market.
The casino games developer will debut a series of localised slots and table games, with each game’s design, gameplay and features created in line with the needs and behaviours of Japanese players based on market analysis.
Launching on August 2 – with 10 more titles to be released in the coming months – the first two titles from the mobile-first studio will include BeatsEx and Jewelry Cats.
“The first half of 2021 has been phenomenal for us with our push into more strategic markets including LatAm and now Japan, both of which are exploding and offer endless growth potential for our premium games.” commented Petra Maria Poola, head of business development and operations at OneTouch. “There will be many more announcements to come in both territories so watch this space.”
The debut follows a similar strategy used by OneTouch earlier this month for its launch in the LatAm market, certifying several of its mobile games for Colombia with plans to also launch its live casino product and expand into other emerging LatAm countries in the coming months.
Furthermore, this comes while the Japanese online market has been experiencing stellar growth within the past year, seeing average levels of spend per active player advancing well ahead of typical European benchmarks and several large European brands growing revenues by more than 150 per cent in 2020.
In addition, according to recent data by World Bank, 91 per cent of the country’s population of 126m use the internet, while mobile usage remains among the highest in the world with 141 mobile phone subscriptions per 100 people.