Pragmatic expands 32Red partnership with live casino

Content provider, Pragmatic Play, has built on its existing partnership with operator 32Red in a deal to deliver its live casino products.

Gaming industry content provider, Pragmatic Play, has built on its existing partnership with operator 32Red in a deal to deliver its live casino products.

While the operator already has access to the provider’s content following an agreement made in May, Pragmatic Play will now supply its full live casino catalogue streamed from the company’s studio in Bucharest, featuring titles Mega Wheel, Roulette and One Blackjack. 

Bhotesh Maheswari, VP commercial strategy and operations at Pragmatic Play, said: “The popularity of our range of live casino titles continues to grow and be recognised by important operators like 32Red.

“Broadcast from our studio, we’re sure the quality of our output will be warmly welcomed by a new group of players. They’ll be getting an unforgettable Live Dealer experience and we’re very pleased to be able to deliver it.”

The deal reflects the traction this type of content is gaining in the market as well as being the latest successful partnership with a high-profile operator, enhancing Pragmatic Play’s UK profile

32Red’s commercial operations manager, Adam Newnham, also commented: “We know what we’re getting with Pragmatic Play having already forged a successful partnership with them and we’re looking forward to a seamless rollout of the live casino content.

“We’re committed to providing the very best experiences for our players and the likes of Mega Wheel and its accompanying products are going to allow us to continue to do just that.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering live casino and bingo games as part of its multi-product portfolio.