Playson swells Dutch presence through Bingoal partnership

Netherlands
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Playson has pursued a move to accelerate its European expansion after agreeing to supply its slot titles to another corner of the Dutch market through operator Bingoal.  

Under the agreement, Playson has already taken five releases live on Bingoal’s Dutch-facing platform, with all games utilising the supplier’s Hold and Win mechanic. This first batch includes Royal Coins 2, Lion Gems, Joker’s Coins, Hit the Bank and Wolf Power. 

Golazin Rahattalab, Sales Manager at Playson, commented: “Netherlands is one of the key markets for us in Europe and we are delighted that Bingoal has agreed to showcase some of our most popular slots.

“We have already released a handful of games this year and this new partnership has added excitement to what has already been a fantastic start to 2023. I’m looking forward to a long and successful journey with Bingoal as Playson continues to establish itself within the industry.”

This integration, which was facilitated via the Games Global platform, will see more titles added to Bingoal’s online casino in the Netherlands ‘in the coming months’. 

Bingoal has been active in the nation since its market entry in October 2021, following a 20-year period of success in Belgium. 

Dany Salmon, Online Casino Product Manager at Bingoal, added: “Playson has a solid reputation within the European casino industry, and we are thrilled to be able to launch their games on Bingoal.nl. They already prove to be very popular titles across the Netherlands.

“At Bingoal, we are always looking to work with the best suppliers in the industry and there is no doubt that Playson’s presence across Europe is growing rapidly.”