Playson enhances Romanian footing with SkyWind Group integration

Igaming supplier Playson has inked a content integration deal with SkyWind Group, taking its complete catalogue of games to the latter’s collection of Romanian platforms. 

Under the terms of the agreement, Playson can offer its roster of proprietary promotional tools and slot titles to companies within the European jurisdiction through the SkyWind Group, including brands such as Princess Casino, Luck.com, Magnumbet.ro and Cashpot.ro. 

Blanka Homor, Sales Director at Playson, stated: “We’re delighted to announce our latest partnership with the SkyWind Group, a prominent platform supplier within Romania’s regulated market.

“The current deal will bring our popular titles to more players across Romania, giving us the opportunity to deliver exciting content to a broader range of slots fans.”

Amongst the titles included in Playson’s offering are established titles such as Lions Gems: Hold and Win, Burning Fortunator and Jokers Coins: Hold and Win. 

Daniela Asaftei, Head of CRM at SkyWind Group, added: “We’re pleased to have Playson’s popular games on our platform, as the company has built a reputation for producing amazing content.

“We are confident that the supplier’s titles will appeal to our player base and generate impressive engagement and retention rates.”

This deal follows a recent shake-up in the roles at Playson, after Christos Zoulianitis was appointed as the firm’s new commercial role of Head of Partnerships earlier this week.