Playson targets ‘vital’ Italian expansion through Sportbet

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Playson has set sights on Italian growth after securing a content partnership with online casino operator Sportbet.

Through the collaboration, Playson has tapped into another corner of Italy’s online casino market as its complete range of hold-and-win slot titles become available in Sportbet’s casino lobby. 

Blanka Homor, Sales Director at Playson, commented: “Italy remains a vital region for Playson and we are delighted to directly integrate our revered Hold and Win series with Sportbet.

“We believe that Sportbet’s ambitions align with ours to become a leading player in one of Europe’s most established markets.”

Playson’s slot offering consists of in-house developed titles such as Lion Gems, Coin Strike and Energy Coins, made available to Sportbet’s Italian player base via a direct integration. 

The slots will be added to Sportbet’s online casino platform that consists of slots, bingo, live dealer and table game products, including blackjack, poker, baccarat and roulette. 

Alessandro Palumbo, Casino Manager at Sportbet, added: “At Sportbet, we pride ourselves on working with the world’s leading igaming suppliers and this partnership with Playson fits seamlessly into our plans to maintain our focus in becoming Italy’s biggest online casino.

“The array of high-quality slots we offer our Italian players has undoubtedly been boosted by launching Playson’s popular hold-and-win series, which resonates with many across the region.”

The deal adds to a busy period of expansion for Playson after the slot supplier recently partnered with BoyleSports to bolster its position across several continents, reaching players in the UK and Peru.