Pragmatic Play has set sights on Swiss expansion after forming an alliance with GAMRFIRST, the online casino arm of operator Casino Barrière Montreux.
Through the collaboration, the Barrière Group online casino platform will host Pragmatic Play’s complete range of igaming content as the studio looks to enhance its position in the Swiss market.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Casino Barrière Montreux is highly regarded in Switzerland, where Pragmatic Play continues to expand its presence.
“We’re delighted to welcome the operator’s GAMRFIRST brand to our growing customer base in this key regulated market. The online casino shares our commitment to creating safe and enjoyable gaming experiences, and its players can now access our entire portfolio of premium slots.”
Included in Pragmatic’s content offering, GAMRFIRST players will gain access to an initial batch of 50 established slots titles, such as Sweet Bonanza and The Dog House.
Patrick Ballestraz, Head of Online at GAMRFIRST.ch, added: “Pragmatic Play’s industry-leading Slots portfolio makes a wonderful addition to GAMRFIRST, with its captivating titles already proving a success with players throughout Switzerland.
“The announcement will undoubtedly go down well with our customers who will be familiar with the studio’s games, as well as build momentum and leverage our position in the Swiss market.”
While this move sees Pragmatic Play bolster the distribution of its slot releases across Switzerland, the supplier recently strengthened its US foothold after extending its partnership with Bally’s Interactive to include its roster of live casino games.