Push Gaming secures “vitally important” bet365 integration

Push Gaming has announced a “vitally important” content partnership with sports betting and casino operator bet365.

Hailing its new partner as an “operating giant”, Push Gaming will use the deal to access bet365’s player base in several regulated markets, integrating slot releases, such as Big Bamboo, Razor Shark and Jammin Jars, into the latter’s online casino lobby.

Fiona Hickey, Director of New Business and Markets at Push Gaming, said: “Getting a deal of this magnitude over the line is fantastic news for Push and our growth plans. It’s a brand that needs little introduction and is a sign of our current ambitions as we continue to expand where players can enjoy our titles.

“We’re excited about the future roadmap for the number of games we are bringing to a greater number of markets so it’s vitally important that we have our titles live with as many tier-one operators as possible.”

The supplier’s complete catalogue of igaming content is included in the partnership, allowing Push Gaming to increase the distribution of its latest slot, Razor Returns, which claimed our recent Slot of the Week title. 

A bet365 spokesperson said: “We’re thrilled to welcome Push Gaming into our portfolio of cutting edge gaming content partners.

“Push has enjoyed a remarkable rise as a studio, and the quality of its games is the main driver of that, so the partnership should be a great fit into our games product.

“The likes of Razor Shark and Jammin Jars will be a valuable addition to the breadth of incredible entertainment we already offer and we’ll have a keen eye on what else Push brings to the table going forward.”

While the deal sees Push Gaming expand across multiple European, Asian, North and South American markets, the slot provider recently increased its presence in the Netherlands after forming an alliance with operator 711.