Push Gaming lauds ‘extremely vibrant’ Dutch market following Danske Spil deal

Push Gaming, the Danish state lottery and Danske Spil have linked up in an agreement which will see various slot titles launched in the country’s regulated market. 

Titles from the B2B supplier, such as Jammin’ Jars, Razor Shark and Fat Rabbit, will be made available to players on Danske Spil’s platform, strengthening Push’s influence within the market. 

“Denmark is an extremely vibrant market and as such, partnering with Danske Spil, which is the national lottery operator in the country, is a great achievement for us,” said Fiona Hickey, head of sales at Push Gaming. “Getting our content in front of Danish players is another step in our growth strategy and we are confident we can fully leverage the opportunity.”

The deal builds on Push Gaming’s drive into regulated European markets following recent deals with Norsk Tipping, Soft Swiss, SkillOnNet and LeoVegas.

Since its introduction in Denmark in 2012, online gaming’s gross revenue and market share has grown year-on-year, every year, making the market key to Push Gaming’s greater growth strategy.

Simon Hoffmann Riis, promotion & loyalty manager at Danske Spil, added: “Push Gaming has been on our radar for years as one of the missing pieces in our otherwise impressive game offering. 

“I am excited to get key titles like Jammin’ Jars, Razor Shark and Fat Rabbit live across our platforms, and there is not a doubt in my mind that they will quickly gain traction with our player base.”

Marking its tenth anniversary last October, Push Gaming has continued to go from strength to strength this year following the acquisition of its MGA and UKGC-licensed platform in 2020.