Sweden map
Image: Shutterstock

RAW Group has extended its reach in Sweden’s online casino market after agreeing to an aggregation partnership with Svenska Spel.

Looking to meet a “tremendous demand for genuinely fresh content” in the nation, RAW Arena, the supplier’s B2B aggregation service, will see a series of in-house and third-party igaming content hosted with the Swedish operator. 

Tom Wood, CEO of RAW Group, stated: “This calibre of operator partner shows the company is now a top-flight content provider to the industry’s power players. 

“Svenska Spel Sport and Casino is a big name not only in Sweden but the wider European gambling market and for it to have selected our titles for its lobby proves there is tremendous demand for genuinely fresh content that offers new experiences to players. This is something our games provide in spades.

“Svenska Spel is just the sort of partner we like to work with – established, trusted and just as committed to being a disrupter as we are.” 

Included in RAW’s content offering, Svenska Spel’s player base will gain access to slot and skill games ‘from a hand-picked selection of providers’, as well as titles from RAW iGaming itself. 

This selection of content will include games using RAW’s proprietary game mechanics, including SuperSlice and SuperTracks, in addition to recently developed formats SuperStretch and SuperSymbols.

These mechanics will be available in slot and skill games such as Joker & The Thief SuperSlice and SuperTracks Railways, as well as Mad Joker SuperSlice, Lucky McGee’s SuperSlice Swirl, Raging Super2Ways, Ramses & the Book of Rings SuperSlice and recent release Aztec Supertracks.

Niklas Örtbrant, Head of Online Casino at Svenska Spel Sport and Casino, added: “Player preferences are always changing and, as an operator, it’s our job to stay on top of these trends and ensure our game lobby offers what our players are looking for. 

“In RAW, we have a content partner that is completely reinventing casino content with mechanics that stand out. This difference is something that we and our players are seeking, which in turn makes this one of our most important integrations to date.”