Shady Lady has boosted the reach of its content through a new partnership with Alea.
The developer’s range of content, including titles such as ncludes titles such as Swoll, Trap Tower, Laced and Preach TV, will now be available to Alea’s operator partners.
Alongside its titles, Alea also noted that Shady Lady has garnered a strong following across streamers, leading to the implementation of features such as highlight reels, loot boxes and in-game buy options to improve visibility across live streams and social channels.
Ramon Glieneke, Chief Operating Officer at Alea, added: “We’re always looking for content that brings something genuinely different to our operators, and Shady Lady has built a very clear identity around its games.
“They understand their audience and aren’t afraid to take a different approach, which we value. Their connection with streamers and online communities is also a natural fit for the way players discover and engage with games today, making their portfolio a strong addition to our offering.”
Shady Lady debuted last year and at the time described itself as attempting to break away from the norm with its self-described “provocative and at times bizarre” casino slots.
At the time, Shady Lady’s Spokesperson, Marla Singer, said that the developer was ‘not afraid to push boundaries’ as ‘too much of this industry runs on autopilot’.
On the latest announcement, Singer added: “Shady Lady has always been particular about the company she keeps. We don’t need to be everywhere, and we certainly don’t need to work with everyone.
“With Alea, the chemistry feels right for what I suspect could be a rather long dance, and one worth watching. Big numbers get shouted about enough in this industry. We prefer the right company. After all, a shorter guest list usually makes for a better party.”















