Relax Gaming inks slot integration deal with bet365

Zitro Digital has been announced as the latest Fusion partner, extending the content offered by Pariplay’s aggregation service.

Relax Gaming has formed an alliance with bet365, agreeing to supply the UK-based operator with its full roster of slot content.

Through this collaboration, bet365’s player base will gain access to Relax’s complete catalogue of slot titles, including ‘hugely popular’ releases such as Money Train 3, Iron Bank and Temple Tumble. 

Nadiya Attard, CCO at Relax Gaming, stated: “The reputation that bet365 has in our industry speaks for itself, having our products live with them is a hugely important moment for us as we continue to expand at pace as the appetite for engaging igaming content intensifies.

“With an in-depth understanding of its player-base and consistently innovating and developing a high-quality offering, we are delighted bet365 has chosen Relax to enhance the content they put forward to the millions of passionate bettors they serve across the world.”

Additionally, the deal will also see bet365 gain access to the supplier’s network of third-party suppliers and their content, utilising the Powered By Relax aggregation platform. 

A bet365 spokesperson added: “We’re thrilled to welcome Relax Gaming into our portfolio of innovative and cutting-edge gaming content partners. 

“With an extensive and diverse casino offering, Relax is a great fit to suit the needs of our expanding Games customer base.”

This deal comes shortly after Relax Gaming formed a partnership with affiliate igaming platform, agreeing to develop a collaborative slot project utilising the latter’s streaming connection, CasinoDaddy.