River Rock Casino in Geyserville, California, has been added to OPTX’s book of business, seeing an integration of its products to the casino’s offering.
Under the terms of the development, the gaming solutions company’s full suite of player development, slots and artificial intelligence products will be added to the casino.
“We needed a best-in-class product to assist our player development and slot teams,” remarked Sue Ascanio, CEO of River Rock Casino. “OPTX is the product we have been searching for to provide easy-to-use solutions that will have our team working smarter, not harder.”
Addressing the “unique challenges” that operators face through modern technology, OPTX’s software is said to provide an “end-to-end solution focused on slots, marketing and campaigns, player development, and artificial intelligence”.
The data intelligence used by the company creates actionable recommendations for casino operators and provides real-time individualised insights in an aim to ‘empower’ teams to “spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue, and profitability”, all within one integrated software solution.
Brooke Fiumara, OPTX Co-CEO, added: “We are proud to be partnering with River Rock Casino. Our objective at OPTX is to provide properties with actionable data that translates to actual results.
“We call OPTX the operator’s data-driven decision-making co-pilot. Welcome to the team, River Rock.”