Rogue to ‘fight industry monotony’ as latest RAW Arena partner

RAW Group has announced a partnership with slot developer Rogue, agreeing to distribute the latter’s titles via its RAW Arena aggregation platform. 

Under the terms of the agreement, operators affiliated with RAW Arena will be able to offer Rogue’s product portfolio to their players, including recent releases such as Mega Laser Kitty Cubes, Wildfire West and Hong KONG.

Tom Wood, CEO of RAW Group, commented: “RAW Arena is designed with the explicit intent of delivering new and innovative content that the market hasn’t seen before, delivered by high quality, experienced studios that are looking to push the boundaries and challenge the status quo just as RAW is doing with RAW iGaming.”

“Rogue defines this, and we welcome John and his amazing team to the RAW’s premium partnership program which gives them access to our deep platform features, RAW contracted brands, cost saving services, and superior data mining and analysis through Arena Sense.”

In addition to accessing RAW’s network of affiliates across 14 regulated markets, this deal will see Rogue become able to utilise the aggregator’s Arena Sense tool that provides qualitative data and analysis on player activity. 

John Parsonage, Co-Founder of Rogue, added: “Joining the Arena will give us the tools we need to distribute our amazing games across the world at speed. With Arena, we don’t have to be limited in our creativity or number of games and get access to Arena Sense so as we can understand player behaviours when playing our innovative games.

“This will further enhance our ability to deliver even better games to operators and their players. As a premium studio, these were key drivers when choosing RAW Arena and we look forward to working with Tom and the Arena family on fighting industry monotony.”

This collaboration has seen RAW form its first Arena distribution deal of 2023 and follows a recent agreement made with First Look Games to broaden the presence of its own games at the start of the year.