Booming Games has tapped into the footballing world to secure its latest sponsorship deal, partnering with former Ballon d’Or and World Cup winner Ronaldinho.
As part of the deal, Ronaldinho will appear in a series of Booming Games slot titles that are set to launch in the new year as the slot studio hopes to leverage the ex-Barcelona, PSG and Brazil star’s 170 million social media followers.
Max Niehusen, CEO of Booming Games, stated: “This is a crucial moment for Booming Games as we announce our groundbreaking collaboration with the legendary Ronaldinho Gaúcho.
“It’s like scoring a game-winning goal, a strategic step that puts us into a league of our own. This collaboration expands our global footprint and brand visibility, promising significant impacts across the industry.”
Ronaldinho enjoyed an illustrious career, playing for some of the world’s most exciting football clubs and contributing to Brazil’s record fifth World Cup win in 2002.
Ahead of winning the Champions League with Barcelona in 2006, Ronaldinho received the highest individual honour football has to offer, taking home the Ballon d’Or trophy after helping the Blaugrana to the 2004/05 La Liga title.
Frederik Niehusen, CCO at Booming Games, added: “Integrating Ronaldinho’s image into our games isn’t just a feature; it’s a revolution in gaming. It heightens the excitement for players and is crucial for our expansion not only in Latin America but globally. Ronaldinho is a global superstar.”
The deal also adds to Ronaldinho’s career not just as a footballer but in the sponsorship world too, having previously appeared in infamous commercials for Nike, Pepsi and Lay’s during his playing days.
Roberto de Assis Moreira, Ronaldinho’s Manager and brother, added: “Ronaldinho is thrilled to join forces with Booming Games. This partnership transcends mere image use; it’s about embedding the thrill and passion of Ronaldinho’s legacy into the gaming experience.
“Partnering with Booming Games is an excellent choice. The company’s top-notch game development, worldwide distribution, and committed team make it an ideal collaboration.”