RubyPlay has formed a partnership with Italian operator and Flutter Entertainment-owned brand Sisal.is.

Extending its presence in the country, the iGaming development studio will integrate its portfolio of slot games, including Immortal Ways Diamonds, onto Sisal’s online platform to attract more players across Italy.

Immortal Ways Diamonds was launched in August 2023 and the firm has described it as one of its most successful releases with a mechanic that ‘presents an entirely new and unique way to enjoy slots’. 

Dr. Eyal Loz, Chief Product Officer at RubyPlay, commented on the new deal: “Partnering with Sisal, a trailblazer in the Italian gaming industry, marks an exciting chapter in RubyPlay’s journey.”

Established in 1946, Sisal has an offering consisting of lotteries, betting, online games and entertainment devices in both retail and online channels.

“This agreement not only reinforces our dedication to delivering premium slot content to regulated markets but also strengthens our valued relationship with Flutter Entertainment,” Loz added. 

“Together with Sisal, we are raising the bar for player engagement and entertainment across Italy.”

Italy has been described as a “prosperous region” for growth for RubyPlay, with the upcoming integration one of many partnership deals in the region in the last 12 months for the provider. 

The partnership with Sisal aims to highlight RubyPlay’s ongoing commitment to delivering unique and entertaining gaming experiences to regulated markets across Europe.

In recent weeks, RubyPlay has also announced a deal with Internet Vikings which involves a  VMware cloud hosting solution.

The collaboration now sees the brand using Internet Vikings’ bare metal servers hosted near Atlantic City in the company’s data center. This backup solution enhances data security and offers smoother operations.