Scientific Games and ReelPlay
extend Infinity Reels licence

Scientific Games Corporation and ReelPlay have extended their collaboration after gaining a licence for the application of the Infinity Reels trade mark system.

Upon attaining the licence, Scientific Games has developed its first slot title to feature the mechanic with Book of Ultimate Infinity with each winning spin providing the chance for players to add multiple expanding reels with a progressive multiplier. 

“Having worked closely with ReelPlay throughout the development of El Dorado, we immediately recognised the potential of Infinity Reels and ardently believe it will have a big impact in the iGaming industry,” noted Rob Procter, content director, digital at Scientific Games.

“As the first product of our licensing deal, Book of Ultimate Infinity demonstrates the value of our partnership and is a testament to the level of innovation we strive for with our proprietary products. 

“The game will no doubt be a big success and we’re looking forward to expanding our Infinity Reels collection with even more quality titles in the future.”

The game is scheduled to launch across Scientific’s OpenGaming network in the UK, Europe and Canada, with New Jersey soon to follow.

Lauding the combination of ReelPlay’s ‘exciting brand’ with its ‘Book of’ genre, Scientific Games anticipates the two will make the game ‘appealing to a wide audience’.

Moreover, the partnership extension is said to demonstrate Scientific Games’ support of the Infinity Reels brand, having previously provided development assistance for the making of El Dorado Infinity Reels.

David Johnson, CCO at ReelPlay, added: “Proudly the first to market with innovative and inspirational concepts, ReelPlay has only just scratched the surface of what is possible with Infinity Reels. 

“ReelPlay expects this latest deal to unlock a world of new potential for all involved; the support of a respected industry name such as Scientific Games provides a huge opportunity for the brand to grow. 

“With a number of Infinity Reels games in flight with multiple partners, we look forward to seeing how the Scientific Games studios further develop the brand and for what more we can achieve together through our collaboration.”