Yggdrasil gains North American growth via Aristocrat deal

North America
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Yggdrasil has secured a partnership with Aristocrat Interactive’s Real Money Gaming division, allowing the latter to distribute its slots across the US and Ontario. 

Through the collaboration, Yggdrasil’s portfolio of slot content will be made available on Aristocrat’s Ignite platform, where they will be distributed amongst the aggregator’s network of operator partners. 

Aristocrat’s Ignite service is an aggregation platform that is said to ‘support studios entering regulated markets’, with the offering set to become enhanced by Yggdrasil’s catalogue of iGaming titles. 

Jose Simon, Chief Commercial Officer at Yggdrasil, stated: “As far as names in the industry go, they don’t come much bigger or renowned than Aristocrat Interactive, and we are very excited to make this significant step together in North America.

“Aristocrat Interactive’s platform offers us everything we need to succeed in the region, and we have the utmost confidence that our profile will enhance considerably in this key market in the coming years.”

As a part of Yggdrasil’s content offering, Aristocrat’s online casino operator partners will gain access to slots such as Valley of the Dead OnlyWins, Aphrodite Goes Wild, Rushing Wilds and 3 Gladiators vs Caesar.

Ashley Bloor, Director of Partnerships at Aristocrat Interactive Content & Aggregation, added: “We are thrilled to welcome Yggdrasil to Ignite and integrate its engaging and dynamic content into our portfolio, enhancing the variety and quality of content we offer our operators. 

“This relationship underscores our commitment to delivering the most robust and desirable gaming experiences across North America.”

Yggdrasil has continued a busy period of global expansion with this move, having recently announced the receival of a Danish supplier licence to align with the Scandinavian nation’s updated regulations on igaming approval. 

Simon commented: “We are thrilled to kick-start 2025 with such positive news as Yggdrasil continues to further showcase its presence in key regulated markets worldwide.

“As a brand with proud Scandinavian roots, we are extremely proud and wholly committed to continuing to offer Danish operators and their player base top gaming content of the highest quality.”