CRM marketing company Optimove has appointed Jeff Cleminson as its new director of client management, overseeing its igaming customer base within Europe.
As part of Cleminson’s new role, he will oversee all commercial relationships with Optimove’s gaming customers across Europe, LatAm and Africa, along with leading a new strategic account division.
On his appointment, Cleminson said: “I’m excited to join Optimove and play a key role in the business’s rapid growth efforts through existing commercial relationships.
“I spent 19 fantastic years at SG Digital, implementing an array of account management structures and processes, helping the company grow from 50 to 10,000 employees.
“I’m grateful to all the colleagues and customers I worked with, welcome the new challenge and look forward to applying my expertise at Optimove, which is experiencing very strong momentum in the gaming space.”
During his 19 years in the gaming industry, Cleminson filled various senior commercial roles with Openbet and NYX Gaming Group, driving stronger partnerships and brand growth, while overseeing all aspects of client management, software development, and delivery.
“We’re thrilled to welcome Jeff at a time of such strong momentum Optimove is seeing in the gaming industry, to oversee commercial relationships with our existing client base,” added Motti Colman, senior director of sales at Optimove. “Jeff’s proven track record handling blue-chip accounts in the igaming industry is second to none.
“His knowledge and expertise will be invaluable as we ramp up efforts to help our clients drive customer-led growth, as well as supporting Optimove’s strategic business plans. Jeff’s hire demonstrates we will leave no stone unturned in providing our clients with the best service possible. We plan to bring in more top talent in the future to support this vision.”