Pragmatic Play links with Genesis Global to provide its slot portfolio

Pragmatic Play has linked with Genesis Global in a deal which will see the former supply the operator with its entire catalogue of slot content.

As part of the deal, Genesis’ 15 brands will now feature Pragmatic Play’s full portfolio of titles including its latest hits, Wold Gold and the supplier’s ‘ever-expanding’ collection of Megaways titles.

Lena Yasir, vice president at Pragmatic Play, said: “Genesis Global is well-respected across the industry and we are delighted to see that our entire stable of slot games will now be entertaining an ever-growing global audience.

“Our continued focus on growth in regulated markets has allowed us to continually partner with exciting, innovative companies, and Genesis Global is an operator we’re thrilled to be working with.”

“Pragmatic Play has a stellar reputation for creating fantastic slot experiences,” noted Genesis Global chief executive officer, Ariel Reem. “We are delighted with this new partnership and we believe Pragmatic Play’s diverse product range of proven, top-performing titles are the perfect addition to our offering. I look forward to us growing together as companies with aligned commercial goals.”

Pragmatic Play currently produces up to five new slot titles a month, as well as delivering Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.

Genesis Global has seen continuous growth over the past few months, with the launch of six new casino brands, a sportsbook offering and also the expansion of some existing brands into new gaming markets, including India, Japan and Spain.