Bragg Gaming Group has announced the acquisition of a strategic equity stake in the Brazilian game development studio RapidPlay.
This, in turn, will help the iGaming content and platform technology solutions provider supply tailored online casino content for Brazil and the broader Latin American market through the studio’s portfolio.
There is an option for Bragg to acquire a controlling interest in RapidPlay at a later date should future strategic conditions align.
“This partnership with RapidPlay is more than just an investment — it’s a strategic move that strengthens our differentiated local content proposition,” commented Neill Whyte, Chief Commercial Officer of Bragg Gaming Group.
“The studio combines creative excellence with operational efficiency, making it an ideal partner for our expansion efforts in the region.”
An exclusive commercial distribution agreement at standard market terms has also been agreed upon, as Bragg will integrate and supply RapidPlay’s full content portfolio with its licensed operating partners in Brazil.
Bragg began its Brazilian operations earlier this year and also has a São Paulo office, which is led by LatAm Regional Director Sara Mosallaee and Senior Account Manager Amanda Alexandrini.
Titles developed under the RapidPlay partnership will use Bragg’s proprietary engagement technology, Fuze, and real-time gamification, player retention tools and promotional capabilities to provide player experience and operator performance support.
“RapidPlay was founded to create genuinely Brazilian gaming experiences,” added Rafael Roos Bordignon, CEO and Co-Founder of RapidPlay.
“Joining forces with Bragg gives us the scale and structure to do that with even greater impact. We’re excited to enter this next phase together.”