CreedRoomz has combined live casino Roulette experiences with game-show features in its latest game release, Aurum Roulette Game Show.
Presented by the studio’s roster of professional live dealers, the new title uses a game show format to offer Roulette wins while featuring Aurum multiplier mechanics that enhance random bets on each spin.
The game show offers increased volatility as well as higher average multipliers, with CreedRoomz expecting this combination to “cater to both high-risk players and those who prefer a more conservative approach”.
Arturs Fjodorovs, Game Product Manager at CreedRoomz, commented: “Aurum Roulette launch marks an important step in the development of show games, offering our partners a powerful platform to captivate and engage new players.”
The game will be available to both mobile and desktop players, presenting a user interface that has been praised by the company as “visually appealing and easy to navigate”.
Fjodorova continued: “As part of the exciting Aurum feature overhaul, now available on all roulette tables, this innovative enhancement is more dynamic, volatile, and user-friendly than ever. Early results are already proving its value, with impressive boosts in both player retention and turnover, driving growth for our partners.”
It comes amidst a surge from live casino as a vertical, with Sargis Poghosyan, CreedRoomz VP of Casino, suggesting in CasinoBeats recently that it is closing the gap on its sports betting and online gaming counterparts.
Poghosyan emphasised that live casino is “gaining more advantage in the battle” between sportsbook and online casino, with one aforementioned set of products in particular hailed as playing a crucial component in leading this chase.
“This is due to more focus being placed on games shows” he says, before proceeding to suggest that these not only appeal to the demands of standard live casino players, but are gaining traction with those that traditionally do not stray beyond the slot or sportsbook spaces that they commonly frequent.”