ESA Gaming has targeted expansion in Eastern Europe by reaching an agreement with Betsson Group, offering slots to the operator’s various Estonia-facing brands.
The online casino supplier will utilise the deal to extend its reach in Estonia’s igaming market by making its collection of slots, crash and EasySwipe games available via Betsson’s Betsafe and Jalla Casino platforms.
In addition to the Estonian integrations, ESA Gaming has also confirmed that the deal will become a multi-territorial agreement as the two companies plan to take the supplier’s content live in Lithuania later this year.
Thomas Smallwood, Chief Commercial Officer at ESA Gaming, commented: “Betsson Group is a global brand that has an excellent reputation for entertainment, and we’re delighted to initially take our games live with two of its brands in Estonia.
“With plans to expand into more nations as well through the group, this is a partnership with significant potential for us.”
Games set to be included in the developer’s content offering include fishing-themed crash game Big Fish Bonanza, EasySwipe table title Roulette VIP and slots such as Wild Vegas.
Marit Ellul, Casino Manager at Betsson Group, added: “ESA Gaming has a diverse portfolio that offers unique gaming experiences to players of numerous demographics and preferences, allowing us to immediately boost our casino offering in Estonia.
“It is an exciting partnership for us and one we will look to leverage further in the near future in other markets.”
As well as providing its own content, ESA Gaming operates an aggregation platform that curates content from across the igaming industry. Earlier this year, the supplier bolstered this third-party offering by gaining slots from Blueprint Gaming.