FunFair Games aims to strengthen identity with company rebrand

Igaming supplier FunFair Games has revamped its brand identity after revealing its new branding and logo as part of a new vision for the company.

Alongside unveiling its rebranded image, the games provider has underlined its investment in creating a strong brand and identity as FunFair laid out its ambitious growth plans for the rest of 2023. 

Mark McGinley, CEO at FunFair Games, stated: “It’s very exciting for us to introduce the new look at a time when we are entering the next phase of our expansion. 

“We believe the rebrand strengthens our identity, showcases our personality and better represents our forward-thinking approach to be different and stand out from the crowd in a saturated market.

“Our new identity is an important step in a bigger strategic push that will see us introduce new types of concepts and content in the year ahead, further positioning ourselves as a leading provider of non-traditional gaming content for the next generation players”

Having set out plans to release a roster of games throughout the year, the studio highlighted its ambition to provide titles designed to appeal to both operators and players who are looking for something new outside of the current traditional offering.

FunFair will hope that its new look will lay the foundation to establish its identity within the non-traditional content that it offers, as the studio continuously tapped into the instant games market throughout 2022 with crash games like Hugo: Up & Away.