Games Global has partnered with Flutter Entertainment to significantly boost the reach of its slot content across the UK.
The UK-focused collaboration will build on the two companies’ existing relationship in the US, where Games Global has supplied games to Flutter’s PokerStars, Sisal and FanDuel brands.
Following the latest deal, the collaboration will look to attract players in the UK market as Games Global’s catalogue of content becomes available in the casino lobbies of Flutter brands Sky Vegas, Sky Bingo, Paddy Power and Betfair.
Roisin Hogan, Commercial Director at Flutter UK&I, commented: “We take great pride in elevating the offering of our individual brands and launching a selection of Games Global’s portfolio in the UK will significantly boost our product which is trusted to deliver exciting experiences to players around the world.
“The broad range of titles added, including exclusive games, will further enhance our online casinos and ensure audiences are presented with an unrivalled range of content.”
Games Global’s content offering will include a plethora of games provided by the supplier’s roster of in-house studios. A selection of established games have been uploaded to Flutter’s various platforms, such as Immortal Romance, Gold Blitz and Ancient Fortunes: Poseidon Megaways.
Moreover, the UK extension will see Games Global produce several bespoke games exclusively for Flutter brands, with Sky Vegas Gold Blitz set to be released imminently.
Rupert Dix, Interim Chief Revenue Officer at Games Global, added: “We have enjoyed a wonderful partnership with Flutter and we are delighted to take this to the next-level.
“By launching legendary content with a number of its tier-one brands in the UK, one of our core markets, there promises to be a wealth of opportunity to maximise player engagement and we are excited to deliver these immersive experiences together.”
Both the US and UK&I were key areas for growth in Flutter’s latest financial update, as the operator group’s Q2 2024 total group revenue grew by 20% year-over-year.