MGM Resorts launches MGM Riches omnichannel slot experience

Slot reel
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MGM Resorts International and BetMGM have unveiled MGM Riches, their first custom omnichannel slot experience.

Developed in partnership with Everi Holdings, MGM Riches is a multi-denomination, multi-level progressive slot game that can be played both as a traditional slot game at 15 MGM US properties, and online via BetMGM in Michigan, New Jersey and Pennsylvania with West Virginia coming soon.

MGM Riches Triple Ruby and MGM Riches 5x Sapphire are the slot game’s two themes and gameplay is consistent online and in person at a resort.

Mike Gatten, MGM Resorts International’s SVP of Slot Strategy, stated: “MGM Riches is designed to engage and entertain our slot customers wherever they choose to play.

“With guest experience at the core of what we do, we created this custom game for our loyal slot customers who enjoy playing their favourite games and earning rewards even when they’re not at one of our properties.”

MGM Rewards and BetMGM Rewards loyalty members can gain tier credits with each MGM Riches spin across both channels to unlock tier-based benefits that can be redeemed at MGM destinations.

Players can also qualify for multiple member-only rewards including concerts and sporting events, gaming tournaments and the annual holiday gift shoppe, as well as transfer BetMGM Rewards to MGM Rewards to redeem resort experiences such as complimentary dining and hotel nights.

“The launch of MGM Riches directly connects BetMGM’s leading online casino offerings to MGM Resorts iconic destinations,” commented Angus Nisbet, BetMGM’s VP of Gaming.

“We are thrilled to offer this first-of-its-kind slot and to continue to bring innovative content to our players.”

David Lucchese, EVP of Sales, Marketing and Digital at Everi, added: “The development of MGM Riches is another example of MGM Resorts’ and BetMGM’s focus on patron engagement, their commitment to being top-tier operators in land-based and online, and Everi’s ability to deliver exciting, omnichannel gaming entertainment experiences to both land-based and online players.

“Everi’s customer-driven approach with BetMGM to enhance their players’ gaming experiences has enabled the delivery of our high-performing igaming content across North America.

“This new multi-level progressive slot game also adds to Everi Digital’s catalogue of nearly 70 distinct titles, all housed and delivered via our state-of-the-art proprietary Spark Remote Game Server.”

Back in February, MGM confirmed it has “moved on” regarding its interest in Entain and declared an 18 per cent increase in its Q4 net revenue.