Aspire Global’s aggregator and content provider Pariplay “significantly expands its reach” in the Colombian regulated market after launching its suite of content with local operator BetPlay.
The integration has seen over 100 of Pariplay’s slots become available to the operator’s player base, including titles such as Dragons of The North, Rumble Rhino, Grand Loot and Faith.
“We continue our expansion in Colombia where our content has resonated well with local players and the growth shows no signs of slowing down,” commented Andrew McLean, VP sales at Pariplay. “BetPlay is a fantastic partner with a big local presence and we look forward to growing our market share together.”
Furthermore, the partnership allows BetPlay to “substantially boost” its offering with titles appealing to a wide player demographic.
Germán Segura, general manager of Corredor Empresarial, added: “We are continually looking for new and exciting content to add to our online casino to ensure our customers have access to the best games that the market has to offer.
“Pariplay has built a substantial portfolio of titles that provide engagement and entertainment in equal measure which will make a great addition to our existing offering.”
Pariplay’s integration with BetPlay follows a string of deals with local companies, with its platform now licensed in more than 16 regulated markets, mostly recently securing a suitability licence to operate in the Greek sector.