PartnerMatrix will assist Broadway Platform’s clients with managing and scaling offline traffic operations alongside digital affiliate activity thanks to a new partnership.
Broadway Platform’s network of operators and partners will gain access to advanced agent management capabilities that can work in tandem with their existing affiliate strategies, helping to drive growth in player acquisition and retention.
Agent System from the EveryMatrix group brand will be integrated onto the player account management platform for its network of partners, offering full agent performance, commission structures and player activity visibility and control to its operators.
Support will also be given to scalable traffic management, online and offline, across multiple territories, allowing for affiliate performance and agent-driven acquisition strategy models to meet operational requirements.
Giorgi Samkharadze, Director at Broadway Platform, commented: “We’re constantly looking for ways to help our partners grow more efficiently across diverse markets. The PartnerMatrix Agent System offers operators a powerful framework for managing both affiliate and agent-driven acquisition within a single ecosystem.
“As our global footprint continues to expand, particularly across emerging markets where offline traffic remains highly influential, we see significant value in providing our partners with access to scalable solutions that support sustainable growth.”
Mark Hothersall, Global Head of Business Development at EveryMatrix, spoke to iGaming Expert earlier this month about how bespoke and branded games with operators can help to foster stronger relationships and create more culturally relevant and engaging games, as well as how player loyalty can be created through franchise games.
Vahe Khalatyan, Head of PartnerMatrix, added: “We are pleased to launch this collaboration with Broadway and expand the reach of our Agent System to a wider network of operators.
“Operators increasingly need stronger control across both online and offline acquisition channels, and this collaboration helps bring that capability to more partners globally.”