Playzia has announced a landmark deal with ITV Studios as the online casino provider agreed to launch a series of Love Island-branded igaming titles.
To celebrate Love Island’s 10-year anniversary in 2025, ITV Studios has formed an alliance with Playzia to produce slots, crash and instant games using themes and “unforgettable moments” from the reality TV show.
“This brand relationship is an important step for Playzia as we bring one of the world’s most beloved franchises to life in a new and interactive way,” said Vlad Modorcea, CPO at Playzia.
“Our team is working tirelessly to create games that capture the magic of the original stories while delivering the cutting-edge features and gameplay players have come to expect from Playzia.”
The multi-product deal will span over 3 years, with the games set to become available in key markets worldwide, excluding the US and Canada.
Steve Watling, SVP Gaming, Global Partnerships, ITV Studios, stated: “We are very excited to be launching these new Love Island iGaming products. The Love Island brand has now grown to over 27 territories and supplementing this success will be a great, new gaming line up from Playzia.”
The first three games are scheduled to launch ahead of Love Island UK’s 2025 summer season. This will be followed by a showcase of all three titles at iGB London.
Slot title Love Island: Love in a Spin will be the first release, with instant game Love Island: Instant Match set to follow it alongside crash game Love Island: Love Bus.
“I’m delighted to bring ITV and Playzia together for this exciting project and am looking forward to the first game going live early in 2025 with others to follow later in the year,” added Simon Murphy, CEO of PrimeTime Play.