Relax Gaming’s North American counterpart RLX Gaming has increased the visibility of its slot content across the continent by collaborating with PlayStar.
The deal is set to focus on New Jersey, where Relax’s catalogue of in-house slot releases will become available on PlayStar’s online casino platform as the studio looks to become “a standout provider across North America”.
Martin Stålros, CEO at Relax Gaming and RLX Gaming, commented: “We have enjoyed wonderful growth in New Jersey since launching last December, with our content resonating well with the ever-growing online demographic. This partnership with PlayStar ensures we are well-positioned to gain even more momentum in the region.”
RLX continues to take strides across the continent by forming partnerships with online casino brands in the US and Canada. The brand debuted in the Garden State towards the end of last year and has formed agreements with the likes of BetMGM to reach the state’s players.
Following the integration with PlayStar, the online casino brand’s players will be able to place bets on Relax slots such as Money Train 3, Money Train 4, Temple Tumble 2 and Bill & Coin.
Dan Alexander, Chief Operations Officer at PlayStar, added: “RLX Gaming’s entry into New Jersey has been impressive to see and it has established an outstanding reputation. We are thrilled to integrate an outstanding content portfolio into our offering and bring unmatched experiences to our player base.”
Earlier this month, Relax Gaming launched aggregation tool Relax Vantage, hailing it as a “much needed” innovation that allows operators to view detailed information for each third-party title before acquiring them.