SPRIBE has entered the Octagon with its latest sponsorship deal, welcoming Merab ‘the Machine’ Dvalishvili as the latest brand ambassador of Aviator.
The agreement builds on Spribe’s multi-year agreement with the UFC, with the studio’s flagship crash game Aviator gaining exposure through branding on UFC Fight Nights and Pay Per View events.
Giorgi Tsutskiridze, CCO of SPRIBE, stated: “We are really excited to add Merab Dvalishvili to our growing roster of UFC brand ambassadors which also includes light heavyweight Champion, Alex Pereira.
“We see a lot of cross-over from sports and sports betting to online casino play, especially within regulated markets therefore our UFC agreement is catapulting Aviator’s brand to a whole new audience of players, ready to embrace the crash game revolution.”
Hailing from Tbilisi, Georgia, Dvalishvili is contending for the UFC bantamweight division title, holds a 10-fight win streak and is heavily rumoured to be in the running for a title bout against ‘Suga’ Sean O-Malley.
Praising the partnership, Dvalishvili added: “I am very pleased to be working closely with such an innovative company that is famous for producing the world’s most exciting online casino game – Aviator.
“I believe that this partnership will be a great experience for all of us and I’m excited to share this journey with Aviator and my fans.”
The deal is Dvalishvili’s second igaming collaboration this month after the bantamweight fighter formed an alliance with online sportsbook and casino operator Alphabook last week.