Wazdan has built on the strong start to its Summer Drop network promotion with the launch of its second stage, a Mystery Multiplier Drop mechanic.
Summer Drop has been designed to assist partnered operators with player engagement throughout the summer. Running from 27 July to 16 August, this second stage is part of a three-phase seasonal campaign from the iGaming supplier, with the last activation to come later this summer.
Following Mystery Drop in the first stage, the Mystery Multiplier Drop promotional tool in the second stage seeks to enhance gameplay by ‘awarding multiplier-based prizes, allowing players to receive rewards whose value can be boosted by randomly assigned multipliers, creating additional anticipation with every trigger’.
Radka Bacheva, Head of Sales and Business Development at Wazdan, stated: “The response to the opening stage of Summer Drop has been extremely encouraging, with partners embracing the campaign and players responding positively to the added engagement.
“Introducing Mystery Multiplier™ Drop keeps the promotion fresh while giving operators another effective tool to maintain momentum throughout the summer season.”
Wazdan has developed Summer Drop to support operators with player retention, reactivation campaigns, CRM initiatives and game visibility, offering ‘a ready-made promotional solution that delivers additional engagement opportunities without altering the core gameplay experience’.
The promotional tool is ‘simple to activate, fully customisable and backed by comprehensive marketing support’, allowing operators to use promotional assets and communications to maximise campaign performance.
Wazdan has several releases planned in the coming weeks, including Magic Fruit$: Cherries arriving on 30 July, and Mighty Crown: Empire of Gold on 6 August.