First Look Games has welcomed RAW iGaming as its latest igaming partner, showcasing the latter’s slot content to its network of over 800 affiliated operators.
RAW has secured this deal in a bid to increase exposure for its games, utilising First Look’s operators and their player bases, who will gain access to its Super Slice titles that use wheels instead of reels.
Tom Galanis, Co-Founder of First Look Games, stated: “RAW iGaming has made a big splash in the market but by using the First Look Games platform the studio can leverage the power of affiliate marketing to drive awareness among more players and operators than ever before.
“Our approved publishers have a combined player audience in excess of 20m people, and we allow studios such as RAW iGaming to engage with this huge community of players easily and with confidence that any information published about their slots is accurate and responsible.”
In addition to supplying First Look’s network of operators with its gaming content, RAW will be able to share information about each slot title, including logos, images and gameplay footage, which will be hosted in the First Look Games Studio Management Centre.
Tom Wood, CEO at RAW iGaming, added: “We have positioned RAW as a pink shark, something completely new in an endless sea of similar games launched every month. This partnership with First Look Games allows us to leverage the reach of affiliates to better promote our games and introduce our new patent-pending, innovative mechanics.
“RAW really is changing the game, and we look forward to making more players and operators aware of just how revolutionary our slots are.”
In an interview with CasinoBeats, Wood reflected on the company’s operations in 2022 and discussed how the slot supplier aims to provide players with “an entirely new way to play casino games.”