White Hat Gaming has launched its player account management system with Bally’s Corporation in Ohio to support the latter’s expansion strategy across the US.
Building on the B2B partnership formed earlier in the year, Bally’s has rolled out White Hat’s ‘market-leading’ PAM in the Buckeye State with more US state launches set to take place ‘over the following months’.
Robeson Reeves, CEO at Bally’s, commented: “As we continue to expand our online presence across the US, adding to our well-established retail footprint, it is a pleasure to have our PAM provided by an equally ambitious and innovative company.
“We are thrilled to be working with White Hat Gaming and look forward to accelerating our growth through its revolutionary platform which will aid us in becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting, and igaming company.”
Through the collaboration, Bally’s has leveraged White Hat’s PAM technology to ‘ensure robust and scalable operations’ by offering CRM marketing support, a proprietary cashier, ‘extensive’ payment options, 24/7 customer support and a range of player protection tools.
Additionally, White Hat’s Travelling Wallet solution is now available on Bally’s igaming platform. Said to improve player retention and enhance user experience, the wallet allows players to use the same app, balance, bonuses and loyalty offers across different states.
Phil Gelvan, CEO at White Hat Gaming, added: “We are thrilled to provide Bally’s with our PAM platform in Ohio, the first major launch as part of our exclusive partnership with the renowned operator group.
“Supported by our unique Travelling Wallet functionality, in-house cashier and responsible gaming tools, Bally’s is now primed for success in the Buckeye State. We’re completely focused on repeating our success in Ohio and ensuring Bally’s receives the same PAM technology support across multiple markets in the near future.”